Digital Marketing Glossary

A

AB Testing 

Actual Cost Per Click

Accelerated delivery

Ad Extensions 

Ad Group

Ad Rank/ Ad Positioning 

Ad scheduling

AD Served Percentage 

Ad Sense 

Adwords Campaign Experiment 

Adwords Discounter 

Ad Preview Tool

Adwords Product PLUSBOX 

Affiliate Directory

Affiliate Link

Affiliate Marketing

Affiliate Network 

Affiliate Program

Algorithm

Algorithmic Results

API (Application Programming Interface) 

Anchor Text

Average Cost Per Click

Average Position 

B

Banned 

Back Link

Bounce Rate

Broad Match

Broad Match Modifier 

Bid

Bid Simulator 

BOT

C

Caffeine

Click Through Rate (CTR)

Cloaking

Content Network 

Contextual Link Inventory

Contextual Targeting

Conversion 

Conversion Optimiser

Conversion Rate 

Copy

Cost Per Acquisition 

Cost Per Click (CPC)

Cost Per Lead

Cost Per Mile 

Cost of Sale

Cost Per View/ Cost Per Impression

Crawler 

Content Targeted Advertising (CTA)

D

Demographic Targeting

Device Targeting

Directories 

Destination URL 

Display URL

E

Editorial Guidelines

Exact Match 

F

Facebook

FFA

First Page Bid Estimate

Full Ad Delivery

G

Gateway Time-Out

Graphical Search Inventory

Geo Targeting

Gmail

Google Adwords Editor

Google Bid Simulator 

Google Conversion Optimiser

Google Insights Tool

GOTO

GoToast 

H

Hit

Home Page 

I

IBL (In Bound Link)

ISP (Internet Service Provider)

Impression

Index

In House Advertising

J

JPG 

Java Script

K

Kenshoo

Keyword or Key phrase

Keyword Matching

Keyword Status 

Keyword Stuffing 

Keyword Tool 

L

Landing Page 

Link Building

Link Farm

Link Popularity

Link Text

Listings

M

Maximum/ Minimum Cost Per Click

Merchant 

Meta Search Engine 

Meta Tag

Meta Description Tags 

Meta Keywords Tag

Meta Robots Tag

Microsoft AdCenter

Mirror

Misspelling

Moved Permanently

Multivariate Testing

N

Negative Keywords

Network Targeting 

O

Organic Listings 

Outbound Links 

Overture 

P

Page Speed

Paid Inclusion

Paid Placement 

Panda

Pay-For-Performance 

Pay Per Click 

Pay Per Lead 

Pay Per Sale 

Pay Per View 

PFI (Pay For Inclusion)

Phrase Match 

Portal 

Position 

PR

Q

Quality Score 

Query 

R

Rank

Reactivation Fee

Reciprocal Link

Relevancy 

Return on Ad Spend 

Return on Investment (ROI)

Results Page 

ROBOT

S

Search Engine 

Search Engine Marketing 

Search Engine Optimization

SEO Pages

Search Terms 

Server Error

SERP

SEMPO

Shopping Search

SoLoMo

Spam

Spider

Spider Trap 

Spyware 

Standard delivery

Submission 

Statistics 

Stop Words 

T

Tags

Tagging 

Tracking URL 

Traffic 

TWO-TIER

U

Unique Visitor

URL (UNIFORM RESOURCE LOCATOR)

Usability 

V

Visibility Time

Vince

Vlog 

W

WWW

Website Optimiser 

X

XHTML  

Y

Yahoo  

Yahoo Web Analytics