Average Position is a statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page. You can see an “Avg. Pos.” column for your ads, campaigns, and other elements, but average position is generally most useful to look at for your keywords. By seeing how your ad typically ranks when it’s triggered by one of your keywords, you can try to influence your position by changing the keyword’s bid. The ranking of your ad can fluctuate (which causes its ad position on the page to fluctuate as well), so your average position can help you gauge how often your ad beats other ads for position. However, the most important thing is to find what’s profitable for you, which might not be to show in the top position.”1″ is the highest position, and there is no “bottom” position. An average position of 1-8 is generally on the first page of search results, 9-16 is generally on the second page, and so on. Average positions can be between two whole numbers. For example, an average position of “1.7″ means that your ad usually appears in positions 1 or 2.