Abbott Medical Optics (AMO) is a division of Abbott Laboratories and is a global. broad-based health care company which employs more than 72,000 people and markets its products in more than 130 countries. AMO use Latitude Express to promote its blink intensive tears product which has be specifically formulated to provide protection and comfort for eyes that feel dry, irritated or uncomfortable. Latitude Express promote blink intensive tears via PPC, Display and Youtube across the UK, Germany and Italy.
Abbott Medical Optics market a range of consumer lubricant eye drops under the Blink brand throughout Europe. The range consists of blink refreshing eye drops, blink contacts eye drops and blink intensive tears eye drops.
The objective set was to increase brand awareness by driving qualified traffic to AMO’s blink intensive branded websites across UK, Germany and Italy through a number of different of channels.
The campaigns proved a great success with a 1569.44% increase of traffic driven to all three sites through paid search. Individually, blinkintensive.com experienced an increase in traffic of 939%, blinkintensive.de an increase of 2135% and blinkintensive.it by 8081%.
“A successful multinational and multilingual branding campaign using PPC, the GDN and Youtube”
Product Marketing Assistant,