Flexistore

A reduced CPA of 42%, an increase in conversions by 39% and a massive 2.78% increase in click through rate.

The Challenge

Flexistore are a nationwide self storage solution company, specialising in the delivery and collection of mobile storage vaults. Flexistore have locations across the UK including London, Manchester, Edinburgh and Cardiff. They combine the latest technology with excellent customer service and a network of stores in high profile, easy to-access, main road locations.

The objective set was to generate as many online and phone conversions as possible, whilst also focusing on the key performance indicators of CPC, CTR and ad exposure.

The Solution

Latitude used a granular, location based approach as Flexistore have a number of locations throughout the UK. Therefore Geo targeting and Geo-modified keyword approach was used to ensure the campaign was targeted and relevant.

By working closely with Flexistore and basing the campaign structure towards these locations, we were able to use a long tail & geo targeted keyword approach which resulted in over 10,000 keywords, highly structured into tight adgroups to ensure each location was served with a relevant location specific advert.

The Results

The new PPC campaign also proved a great success, increasing the conversion rate by 4.44% and reducing the cost per conversion by 42%.

“We have had a long and successful partnership with Latitude and are extremely happy with the results. There’s been a marked improvement in the performance of the campaigns.”
Tom Ash
General Manager