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Myakka

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“Myakka celebrates 12 years of high quality affordable furniture with year on year revenue growth powered by a high performing PPC campaign”

 

Since 1999, we’ve specialised in beautifully hand crafted, Indian furniture so we really know how to bring you the most exciting quality at the fairest price.”

The Challenge

As part of their digital marketing strategy, Myakka invited Latitude Express to take on the management of their PPC account , the objective being to increase revenue by 50% year-on-year.

Myakka sources all their ranges of beautiful furniture from one manufacturer and have built a solid relationship over many years of loyalty and trust. Fair trade is the golden thread that connects everything they do. They wanted a strong digital marketing campaign which would help them increase their revenue.

The Solution

  • Latitude had extended the campaign structures to include:
    • Product specifics
    • Different word types
    • Furniture categories
  • They also promoted Unique Selling Proposition (USP’s) in the adverts, including ‘fair trade’ and ‘rapid delivery’
  • Promoted product categories and special offer with Ad Extensions
  • Included seasonal advertising, such as Christmas and the Summer sale. Revenue over the Summer (Jun – Aug) 2011, was up 72% YoY, and the ROI had increased by 44.5%

 

The Results

The aim was to increase revenue by 50% by the end of December 2011, compared to the previous year. Revenue had been increased by 50% by November, which was a month before the target and above our expectations.

The revenue in Jan 11 – Dec 11 compared to the revenue in Jan 10 – Dec 10; the figures  had increased by 70% and ROI had increased by 38.1% which a great financial improvement for Myakka and they are extremely pleased with this effective result.

YoY cost per sale has been reduced by 25%

The conversion rate have increased from 1.47% to 1.90%

Conversion volume have increased by 33%

 

“Partnering with Latitude for our PPC Campaigns has helped us increase our revenue by over 50% year on year. It has been an absolute pleasure working with the extremely professional team” Myakka