Pulse is a leading health, scientific and social care and staffing business. With extensive UK and international operations, Pulse places specialist professionals in temporary and permanent jobs.
Pulse is ranked in the top three by market share across each clinical discipline, and has a developing reputation in the social care and scientific sectors. However, their brand had little presence online. They began using Latitude Express in August 2007 to attract more quality candidates who were looking for jobs.
In the two years to August 2009, the campaign has gone from strength to strength:
“We are very pleased with our PPC campaigns. Driving down cost per acquisition is a challenging task and Latitude have employed every PPC tactic in the book. We are continually monitoring ROI from all marketing channels and PPC remains one of the most cost effective.”