Virgin Balloon Flights appointed Latitude Express to its PPC account in September 2008. With limited experience of PPC, Virgin Balloon Flights chose a Latitude Express 30 day rolling contract to see how PPC would work for them.
Even though we had no previous PPC data to work with, a target of 100% ROi was set for the campaign.
Latitude Express worked closely with Virgin Balloon Flights to plan the campaign. A keyword strategy was put in place to maximise localised keyword exposure and all creative messages were tailored to filter out unqualified clicks. Google Analytics was used to ensure the campaign could be optimised based on the business objectives of Virgin Balloon Flights.
Virgin Balloon Flights are delighted with the success of their search campaign. “Latitude Express came highly recommended, but they have exceeded all of our expectations in terms of their expertise, communication, customer service and, most importantly, ROI.
“Latitude Express has exceeded all of our expectations in terms of their expertise, communication, customer service and ROI.”
Head of Communications & Marketing
Virgin Balloon Flights