Blog Articles

Sporadic. Sometimes a little bit controversial. Always helpful.
This is what our blog articles aim to be.

Blank Space

Blank Space

The removal of Google’s sidebar ads has created enough column inches to fill the reams of new empty space. Rick Lamb has some thoughts about how else it could be used.

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Make your next document amazing with this (often forgotten) design process

Make your next document amazing with this (often forgotten) design process

In Chapter 2 of 'Design For Non-Designers', our In house designer looks at grids, and how they can take your documents to the next level.

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Design

5 Leading Audience Trends in the Travel Industry [Infographic]

5 Leading Audience Trends in the Travel Industry [Infographic]

See how different traveller personas behave online, where to reach them, and how - in this simple (but glorious) infographic.

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A Simple Content Strategy for Brave Marketers Only

A Simple Content Strategy for Brave Marketers Only

If you're responsible for the marketing of your business and you're looking to build an audience online - we're going to get you there with #SimpleContentMarketing. Welcome to the...

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Content Marketing, Blogging

How Related is Your Keyword to Conversion in PPC?

How Related is Your Keyword to Conversion in PPC?

Before you modify your bids based on keywords, use this straightforward approach to make an informed decision - based on fact, not guesswork.

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PPC

New Google SERP layout: It's Not Right

New Google SERP layout: It's Not Right

On February 22nd 2016 Google rolled out a change to the search engine results pages that removed all right hand side ads. Latitude Head of Paid Search Strategy Ben Wightman...

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PPC, SEO, Google

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