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Location Targeting in Enhanced Campaigns
The next in our series of blogs outlining the changes between Legacy and Enhanced campaigns is the introduction of Location bid multipliers. This now allows bids to be adjusted in three ways; 1) Location, 2) Mobile Device (see previous blog) & 3) Ad Scheduling. Previously with Legacy campaigns the only location function available was [...]
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Google Glass, Augmented (Hyper)Reality & the future of advertising [Part1]
Google released the Google Glass terms last week, which state (to the surprise of many), that developers “may not serve or include any advertisements in your API Client.” This has been interpreted by some to mean that Google Glass will be an advertising free platform. However, this is probably not the case and [...]
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Device Targeting in Enhanced Campaigns
Back in February, Google announced major changes to their Adwords product with the introduction of Enhanced Campaigns. One of the most crucial changes between Enhanced and Legacy campaigns resides in its device targeting features, which will be discussed in this post. It will now be made to control targeting of all devices from within a [...]
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A Call for All
Following Google’s announcement of developing “enhanced” campaigns and a whole new load of features being made available, they have brought in a new disapproved advert policy as well. As of 1st April, you won’t be able to include phone numbers in either ad text or site link extensions. You might be concerned if [...]
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Introducing Google Adwords Business Credit Cards
For those who are wondering how to drive more traffic to their site without the worry of paying upfront….no need to look any further … On the 7th October 2012 Google announced a simple way to do this, their very own Google Adwords business credit card. (powered by Barcleycard) http://www.google.co.uk/adwords/businesscredit/ It’s not a [...]
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