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University of Liverpool Languages in the Limelight event
The University of Liverpool was established in 1881 and is also one of the red brick universities in UK. The University is mainly based around a single urban campus, at the top of Brownlow Hill and Mount Pleasant. The university has produced nine Nobel Prize winners and offers more than 230 first degree courses across 103 [...]
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The importance of bidding on your own brand
A query which is becoming more and more prominent from clients signing with Latitude Express is “why do I need to bid on my brand name?” –well I’ll tell you now. Though you may be at the top of the natural search rankings, or close to it, through lots of work on search engine optimisation [...]
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How Mobile PPC Campaigns are affected by your Website
As has been publicised a lot in recent months, the volume of search traffic resulting from mobile devices is on the increase, and is continuing to grow as a result of cheaper tariff’s, better devices and more development of shopping and search apps. In creating optimised campaigns to target mobile devices, this is one step [...]
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The University of Lancaster Career Fair
The University of Lancaster, established by Royal Charter in 1964 is a leading university in England. The Career Opportunities Fair held in the Management School is Lancaster University’s annual careers fair. This event is held on campus and is a good meeting place for students and employers. Latitude Digital Marketing was invited for this event [...]
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Benefits of Combining PPC and SEO
Combining Pay-Per-Click (PPC) and Search Engine Optimization (SEO) efforts can lead to a more successful search marketing campaign by improving traffic to your website, raising your online business profile and delivering an even better return on investment; however PPC and SEO need to work together holistically in order to maximize success therefore need to be [...]
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