Monthly Archives: September 2011
Keywords with a twißt
Quality in PPC campaigns is important and so is proper spelling. However search engine advertising is all about reaching your clients – and to be most effective, their language, culture and search behavior have to be considered. If the language of the target market and the search behavior in the booming mobile search market are [...]
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Dedicated Mobile Advertising – How Important is it?
Question: Should digital advertisers target mobile search separately from desktop searchers? Answer: YES In 2010, there were 20 million mobile internet users and this is set to continue increasing as more mobile devices become internet enabled, cheaper to buy and charges are further reduced. 23% of time spent accessing the internet in 2010 was [...]
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Kindle Winner Announcement
To celebrate the launch of our new excellent website, we ran a social promotion where a website visitor who engaged with the website socially could we a Kindle. We placed all the successful entrants into a large bowler hat and the winner has now been randomly picked. Therefore I am please to announce that [...]
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A Year in Latitude Express
When I began applying for placements in my 2nd year of University, I had no idea what I was looking for in a job or a future career. I was therefore sending my CV to various jobs in a number of different sectors, in hope of getting a placement I would enjoy. I had the [...]
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An introduction to SEO
Hello everyone. My name is Eddie and I recently joined Latitude Express however I have had a long career in digital marketing. My friends at Latitude Express have asked me to share this knowledge via our excellent blog. My fans are knocking on the door of knowledge, and I have answered. Please watch [...]
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