Monthly Archives: November 2011
SEO – In it for the long haul
There are too many companies out there in the world of Digital Marketing who will offer SEO as an instant solution to your online marketing problems without fully understanding the true nature of it. SEO can occasionally provide almost instant results however this is usually for long tail keywords and localised terms. You’re much more [...]
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Audio Advertising to a Targeted Audience
In the beginning there was the record player. Then there was the cassette. The CD was next. And after that came the mini disc and the MP3 player. But now there is a new chief in town, who goes by the name of Spotify. With over 10,000 new UK users every day and range [...]
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Being realistic with keywords for a better ROI
It’s better to have many slices of smaller pies rather than not even getting a crumb from a huge one! Keyword research should be a relatively straight forward at first, establish your website goals and objectives, a full site health check and content review then jot your ideas down. Next get out your trusty [...]
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Working with Express Eddie
As a break from the norm, I thought I’d let you know what it’s like working with an internet celebrity and all around digital marketing guru, Express Eddie. I remember his first day vividly, I was driving down the M6 and approaching the junction I’d be turning off at, then coming from behind me [...]
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Starting an Online Business
So you’re a new business start up, you have your products and services ready to go all you need now are sales. The prospect of growing your business online can seem extremely daunting but there are many tools out there to assist you into the digital world. If you’re a new business start up and [...]
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