Monthly Archives: January 2012
Adwords Location Targeting Updates
At the end of October 2011 Google introduced major changes to the location targeting options available to PPC campaigns. Google say they made the changes to provide the advertiser with more information about locations and better accuracy with their targeting by linking Google Maps to Google Adwords targeting. Out With The Old The biggest [...]
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Print vs Digital Marketing
Discussing Print against Digital is like comparing a football player from the 40’s to a modern day footballer. Print marketing has been with us now since the start. Its always been the way to market your business before. If the internet hadn’t come along, its probably what we’d still be using now. Problem is, the internet did [...]
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Introducing our Facebook Page Management Solution
Latitude Express offers professional facebook page management which involves the setting up, customisation, and the ongoing maintenance and management of either a facebook business profile or a facebook fan page. Having a facebook business profile or facebook fan page has many benefits – it enables a business to promote their website; advertise their products [...]
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The changing landscape of search
Again this year we have seen a huge boost in mobile search volume and its dramatic effects mobile search has on both SEO and PPC. The way we search is evolving and will change the whole digital marketing landscape as we know it. The biggest trend at the moment is making sure you have [...]
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Modified Broad Match: Expand your reach and gain relevant impressions
Building highly relevant and, with that, efficient campaigns can be quite tricky sometimes. In the past if we wanted to build a campaign using only highly relevant terms we would limit keywords to phrase and exact match and only consider broad match when additional reach is needed. However there is a forth option now: [...]
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