Monthly Archives: February 2012
Introducing the Google Online Marketing Challenge supported by Latitude Express
Are you a keen marketer? If so, then you will be aware that online marketing is the future. Digital marketing spend has increased year on year while other channels have reduced. It is also a great industry to work in. It is vibrant, challenging and most of all, it is fun. My name is Andrew [...]
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Manchester Digital Talent Day
The North West has a very fast-growing and active digital sector. It is the second biggest in UK after London and one of the biggest in Europe. Manchester Digital was founded as a trade association in 2001 to support and foster the growth of companies in the digital sector across North West. It does a [...]
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University of Liverpool Languages in the Limelight event
The University of Liverpool was established in 1881 and is also one of the red brick universities in UK. The University is mainly based around a single urban campus, at the top of Brownlow Hill and Mount Pleasant. The university has produced nine Nobel Prize winners and offers more than 230 first degree courses across 103 [...]
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The importance of bidding on your own brand
A query which is becoming more and more prominent from clients signing with Latitude Express is “why do I need to bid on my brand name?” –well I’ll tell you now. Though you may be at the top of the natural search rankings, or close to it, through lots of work on search engine optimisation [...]
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How Mobile PPC Campaigns are affected by your Website
As has been publicised a lot in recent months, the volume of search traffic resulting from mobile devices is on the increase, and is continuing to grow as a result of cheaper tariff’s, better devices and more development of shopping and search apps. In creating optimised campaigns to target mobile devices, this is one step [...]
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