Category Archives: General News
SAScon 2013 Day 1 – By Kevin Spinks
2013 is the third year that I have attended SAScon, the North West based “Search, Analytics and Social media” conference. Whilst some Delegates, Speakers and Sponsors travel from further afield, there is a very distinct Northwest flavour. This gives a real “community” feel to the event. The first thing to note was the new [...]
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Location Targeting in Enhanced Campaigns
The next in our series of blogs outlining the changes between Legacy and Enhanced campaigns is the introduction of Location bid multipliers. This now allows bids to be adjusted in three ways; 1) Location, 2) Mobile Device (see previous blog) & 3) Ad Scheduling. Previously with Legacy campaigns the only location function available was [...]
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Google Glass, Augmented (Hyper)Reality & the future of advertising [Part1]
Google released the Google Glass terms last week, which state (to the surprise of many), that developers “may not serve or include any advertisements in your API Client.” This has been interpreted by some to mean that Google Glass will be an advertising free platform. However, this is probably not the case and [...]
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Device Targeting in Enhanced Campaigns
Back in February, Google announced major changes to their Adwords product with the introduction of Enhanced Campaigns. One of the most crucial changes between Enhanced and Legacy campaigns resides in its device targeting features, which will be discussed in this post. It will now be made to control targeting of all devices from within a [...]
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A Call for All
Following Google’s announcement of developing “enhanced” campaigns and a whole new load of features being made available, they have brought in a new disapproved advert policy as well. As of 1st April, you won’t be able to include phone numbers in either ad text or site link extensions. You might be concerned if [...]
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