Category Archives: PPC
Ad Group Level Impression Share
What is Impression Share? Impression Share (IS) is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your ad’s targeting settings, approval statuses, bids, and Quality Score. Changes to Impression Share Metrics in Google AdWords Up until recently impression share metrics [...]
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Introducing the Google Online Marketing Challenge supported by Latitude Express
Are you a keen marketer? If so, then you will be aware that online marketing is the future. Digital marketing spend has increased year on year while other channels have reduced. It is also a great industry to work in. It is vibrant, challenging and most of all, it is fun. My name is Andrew [...]
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The importance of bidding on your own brand
A query which is becoming more and more prominent from clients signing with Latitude Express is “why do I need to bid on my brand name?” –well I’ll tell you now. Though you may be at the top of the natural search rankings, or close to it, through lots of work on search engine optimisation [...]
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How Mobile PPC Campaigns are affected by your Website
As has been publicised a lot in recent months, the volume of search traffic resulting from mobile devices is on the increase, and is continuing to grow as a result of cheaper tariff’s, better devices and more development of shopping and search apps. In creating optimised campaigns to target mobile devices, this is one step [...]
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Benefits of Combining PPC and SEO
Combining Pay-Per-Click (PPC) and Search Engine Optimization (SEO) efforts can lead to a more successful search marketing campaign by improving traffic to your website, raising your online business profile and delivering an even better return on investment; however PPC and SEO need to work together holistically in order to maximize success therefore need to be [...]
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