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Making the most of Google Analytics. Our top 5 Dashboard Templates
How time flies… It’s been just over a year now since Google released the latest version of their ever evolving platform Google Analytics. With this new facelift came some exciting new functionality and improved user experience, overall making it a much slicker piece of kit!
One of these updates was the multiple & improved Dashboards, the ability to create up to 20 unique dashboards within any one profile. Dashboards basically allow you to review and report on a wide range of metrics, checking the performance of your site against a number of varying KPI’s.
Here at Latitude Express we primarily work with businesses that perhaps don’t have dedicated marketing departments to make the most of these improvements, and so this blog is aimed at helping you install some quick and easy Dashboard templates to your Analytics profile.
Finding the time to familiarise yourself with Google Analytics is often way laid by the day to day chores of running a business, and for many business owners the idea of creating custom dashboards is simply too time consuming to consider ahead of other more critical tasks.
So with this in mind we’ve chosen our top 5 Dashboard templates, focussing on metrics that we feel are key to monitoring and improving your business online, including Mobile, Social and Ecommerce.
Social media dashboard
URL: http://goo.gl/gafiH
Purpose
Back in March we discussed the launch of ‘Search Plus Your World’, highlighting the need for businesses to engage in social media more so than ever. This template tracks your traffic across platforms such as Facebook, Google + and Twitter amongst others.
Mobile ecommerce dashboard
URL: http://goo.gl/I322w
Purpose
It goes without saying that mobile search is and will continue to grow evermore over the course of 2012, the ability to market your business on this platform is going to be crucial. This template not only tracks revenue from mobile, but also highlight’s metrics such as keyword data, top content and page performance.
Site Performance dashboard
URL: http://goo.gl/eZfV5
Purpose
Once of Google’s goals is to provide users with the most relevant results and a greater user experience, and so faster sites increase user satisfaction. Therefore it’s important for any webmaster to know how Google views your site in terms page load time, helping you to create a smoother experience for your users
Engaged Traffic advanced segment
URL: http://goo.gl/4HFoo
Purpose
Review our social elements are impacting your website engagement. Compare social connected visits against no social visits.
Daily Ecommerce report
URL: http://goo.gl/e0Ksy
Purpose
Great dashboard for any eCommerce website. Looking for product performance across multiple channels.
How to install them
Installing the dashboards templates is really easy. Simply log into your Google Analytics account, copy the URL and paste it into your browser, Analytics will automatically prompt you to choose the profile you want to install the dashboard into, and away you go!