Blog Articles

Sporadic. Sometimes a little bit controversial. Always helpful.
This is what our blog articles aim to be.

Does PPC Complement or Cannibalise Organic Traffic?

Does PPC Complement or Cannibalise Organic Traffic?

If you work in the field of PPC marketing, chances are that you will have heard questions such as “why waste money on PPC ads for terms where we already rank high in the...

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SEO, PPC, Integrated

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Great data helps us do our jobs.  Data informs our decisions.  Because data is so important to us, we invest a massive amount of time in making it easier to understand...

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SEO, CRO & Analytics

Doing the Knowledge Google Style

Doing the Knowledge Google Style

Over the past few years we’ve seen a lot of changes from Google which are about streamlining access to information.  They have things like the 'one box' which provides a...

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SEO

5 Digital Marketing News You Need to Know About Right Now

5 Digital Marketing News You Need to Know About Right Now

If you only have 20 minutes to read up on the latest developments in the digital marketing sector, you've come to the right place. We've put together our thoughts on the key...

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SEO, PPC, Integrated, Social Media, MENA, Facebook, Google

5 Digital Marketing Lessons from My First Year at Latitude

5 Digital Marketing Lessons from My First Year at Latitude

Starting a new job is always a learning curve but when you join a new industry, you’ll learn so much more than any careers advisor can tell you. Here are five key digital...

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SEO

My Online PR New Year’s Resolutions: Insights from CIPR

My Online PR New Year’s Resolutions: Insights from CIPR

At the end of last year I attended the CIPR Northern Conference with my fellow PR pal, Rodica Maria Lazar, which was an insight into the future of PR and the most effective...

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SEO

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