The Latitude Express E-commerce Tracking customisation for Google Analytics involves;
- E-commerce Set-Up – Instructions on how to set up E-Commerce tracking and will also confirm the correct installation of this advanced customisation.
- Advanced Campaign Tracking and Segments – Our team will ensure that all marketing campaigns are tagged up correctly so that performance can be tracked without issues. This element also includes the set-up of advanced segments for increased traffic source visibility.
- Custom Dashboards for E-Commerce – Ensure visibility of the onsite performance at a glance.
- Latitude’s experts will set up a dashboard focussing on your E-commerce KPIs.