The Latitude Express E-commerce Tracking customisation for Google Analytics involves;
- Goal & Event Tracking –, Latitude’s experts will set up goals within the Google Analytics account and review the necessity of event tracking for cases where standard goal tracking is not suitable.
- Goal Funnel Visualisation – As an extension to the goal set-up, our team will set up funnel steps for additional visibility on user journeys, drop-offs and conversion rates.
- Advanced Campaign Tracking – All marketing campaigns are tagged up correctly so that performance can be tracked without issues.
- Custom Dashboard for Lead Generation – Ensure visibility of the onsite performance at a glance. Latitude’s experts will set up a dashboard focussing on your goal KPIs.