The Latitude Express E-commerce Tracking customisation for Google Analytics involves;
- Cross Domain Tracking – Identification of any necessary code adjustments on the main domain, sub domains and any other 3rd party pages in order to ensure visibility of user journey’s across different web properties.
- Profiles (Advanced) – This element of the package focuses on the set-up of a best practice structure of the Google Analytics account for companies with multiple domains in order to enable visibility of individual platforms in addition to an aggregated view on performance.
- Advanced Campaign Tracking – Ensure that all marketing campaigns are tagged up correctly so that performance can be tracked without issues and across all relevant domains.
- Custom Dashboard for Cross Domain Tracking – Ensure visibility of the onsite performance at a glance. Latitude’s experts will set up a dashboard focussing on KPIs by domain.